Cremula is production and online sale of personalised cosmetics created in a special laboratory using simple formulas; it also sells mini fridges for storing cosmetics.All the ingredients for the cosmetics are chosen based on the results of a detailed online questionnaire and a make-up free photograph submitted by the client.The company's vision is that each person is unique and the desire to produce something special for them. The company's mission is to prove that, by using new technology, the company is able to create a product that works for every client.For the brand's metaphor, I needed something clear and easy-to-understand but with a nod to technological effectiveness. Thus, a simple molecule became my metaphor.