In charitable voluntary organizations, they are often reluctant to spend a lot of money in marketing and promotional activities, so they mostly rely on some social media marketing activities. In order to save costs, they are the most commonly used marketing method is e-mail marketing, which can greatly reduce spending. In SPCA, for example, it often uses e-mail, Facebook, Instagram and YOUTUBE marketing activities. In addition, some of its major marketing activities are sponsored by other companies.
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