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this is lighting solutions for portrait
photography with Jim schmelzer jim has
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been lecturing and running his own
photography studio for more than 25
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years he's been in the industry for a
really long time he's worked with West
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got in their development and tack is
sort of a wrap for them and got in
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really early in it had a lot of
influence in that company were really
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excited to have him here a Creative Live
Jim take it away man thank you drew
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welcome to everybody welcome students
welcome everybody out there my whole
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thing here today at what I would like to
run by you and kind of teach you as I'll
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take you from the beginnings and that I
kind of take into some advanced
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solutions what I've kind of found it
when it comes to lighting is that you
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can correct somebody you can make them
look really good or you can really ruin
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their face if they have a big nose or
double chain big ears whatever round
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face you can fix all that with lighting
so when you go to set up your lights and
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you go to look at people in and enhance
them the greatest thing you'll ever get
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in the photo industry is money
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not money it's gonna be somebody coming
up to you and saying I love my
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photograph I don't think I was
photogenic you've really corrected me I
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love my photograph now you're getting
something inside you where you feel
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great and you feel like you're here for
a purpose so if you're just wanna take
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care light and you just want to let
people leave a light there and never
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move it and never touches are you really
ever gonna correct somebody and make
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something enhance see shadows when you
put my shadow I'm somebody's face you're
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hiding things if I have a walk which I
have tons of our my nose my forehead big
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ears double chain you can put that into
shadow all in highlighted how exciting
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is it for us it's Batok referred to 90
use lighting to make something
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three-dimensional
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remember photography is not
three-dimensional three-dimensional few
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light it that way now you can hire the
best makeup artists in the world and
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photographs supermodels and they do all
the lighting for you
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it's in the makeup that shading all SWF
do anything you could just turn a light
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a match just put your flash on your
camera because you can use flat lighting
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get away with it because all the shading
is done with makeup now supermodels
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already did this I did this thirty years
ago I was shooting supermodels I was
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bored out of my mind because I was not
the star who was the star the model
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whereby said while look at the model
they didn't say look at my work then
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they said wow look at the creative
director that stylized this I'm like
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well what about me look at the makeup
artist look how great the makeup artist
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was so for me it was fine and you know
it is funded to photograph super people
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beautiful looking people and it does
look good your portfolio but I've been
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with the best fashion photographers in
the world and it and if they have
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someone with the model like they're my
mother friend or whatever and they try
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to take a picture and they can't do it
now just think if we started with really
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challenging things then you went to the
easy stuff like models I could shoot a
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model blindfolded I could hold a drink
in my hand and put the camera autofocus
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and go yet baby oh baby all the alarm
what did I do nothing I don't have to do
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anything the model does it all for me
but let's get back to reality the most
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challenging thing and the best thing you
could ever do benefit aquifer is to
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learn the rudiments of lighting ok you
wanna be a great musician you better
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learn the notes what are the notes
there's 702 music abcdefg eight right
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did you know that lighting has seven
notes and we use these everyday are you
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should be split fraud short butterfly
rembrandt broad rembrandt and the
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plating I won't take you through those
but the the hardest part ok lets you see
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your doctor you just graduated you just
got out of Dr school or whatever your
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gonna be practicing just gonna take you
thirty years to figure out what your arm
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hurts ok no disponible ok you got this I
know to do the young doctors you know
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what they do already been through this I
photographed every doctor my area they
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go back into the room where all the
doctors RNAs the old-timers what do you
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do when you do ok I'll go do it I'm at a
point in my career in ivory Rd been
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doing this for 30 years
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every hour on the hour every day I can
look at somebody in 30 seconds and know
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exactly like gonna go what's the angle
what's that
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so what I want to encourage you with
today is the power that you have in
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lighting and photography to enhance
people did you know that if you do a
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really good job of people don't follow
you around her rest of your life do you
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think I advertiser may have to advertise
you do a good job they'll tell everybody
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if you don't do good job or if you're
not trying to guide tile my house while
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before it can even look what he was
doing a goat there's a pattern to that I
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didn't look it seems like as
photographer sometimes we go to take
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pictures we don't even look we just go
click click click click click click
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click oh yeah I smile don't look at her
bedside with a smile they're missing a
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tooth or their data cricket knows I mean
this is stuff I go through everyday and
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I am NOT trying to think I'm the best
photographer but I'm challenging myself
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to try to be who is the best
photographer who's the best I'll tell
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you right now when I look at people's
work you are the best photographer if
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you make somebody look their best if not
the best photographer could you
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photograph the supermodel or you're
famous you're famous could you
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photographed the famous person know
you're famous when you make somebody
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look good thats my opinion that's
photographers make people look