Aim for New Customers Near Your War

Aim for New Customers Near Your Warehouse

Online merchants are not limited to local markets. This is one of ecommerce’s advantages. An online retailer in Temecula, Calif. can easily sell to a shopper in Poughkeepsie, N.Y. But for direct mail marketing, it can make good sense to target potential shoppers who live near your warehouse or fulfillment center.

The close proximity allows you to reduce shipping costs and transit time, so the order can arrive quickly. Thus, when you target new ecommerce customers with direct mail, try your neighbors first.

Provide Instructions

If you believe using direct mail to promote ecommerce is a novel idea, how do you think your potential customers will feel?

Shoppers are accustomed to receiving advertisements and coupons in the mail. However, those advertisements and coupons are usually for stores around the corner or at the local mall. These shoppers might not be certain how to interact with your ecommerce business. Fortunately, some simple instructions can make shoppers feel a bit more confident.

Online wine seller Virgin Wines and snack-pack purveyor Graze do a good job of including confidence-building instructions on their direct marketing pieces.

A recent Graze direct shared mailer explained, in four steps, how to get a free snack sampler.

“Visit us at www.graze.com”
“Enter your invite code”
“Tell us the foods you like”
“We’ll mail you a free box”
These instructions were printed on both sides of the printed offer.

Virgin Wines’ offer for a discounted case made it clear how shoppers could get the offer. The “SECRETCODE” is a hypothetical stand in for the actual offer code printed on the wine voucher.

1.“Go to virginwines.com/SECRETCODE or call 1-866-426-0336 and quote code SECRETCODE”
2.“Use this $100 voucher on a 12-bottle case of your choice (reds, whites or the best of both) worth $169.99, yours for JUST $69.99”
3.“Get 3 Free bottles of top-estate Malbec (worth $59.97) plus tasting notes on every wine”
Including even simple instructions in your direct mail offer may help shoppers feel more comfortable.

Create a Great Looking Direct Mail Piece

Appearances matter for direct mail marketing. When you create your direct mail piece, take advantage of print’s ability to render beautiful images and rich colors.

A Hayneedle direct mail piece, which, like the Wayfair offer mentioned above, went to folks who had just moved into a new home. The offer showed vivid, seasonally appropriate products well suited for a consumer who was likely doing a bit of decorating.

If you want to attract new ecommerce customers with direct mail marketing, create a beautiful, eye-catching ad.

Measure, Test, Improve, Repeat

Good marketing requires a regular regime of measuring performance, testing, improving, and repeating. Direct mail marketing is no different. Ecommerce marketers can use direct mail and shared direct mail to help attract new customers. But it will require the same work and diligence as the rest of your marketing toolbox.

結果 (繁體中文) 1:

為您的倉庫附近新客戶的目標網上商家並不局限于本地市場。這是電子商務的優勢之一。蒂梅丘拉，加州線上零售商可以輕鬆地賣給購物者在紐約波基普西但對於直郵行銷，它可以使好合理目標潛在的購物者，住在你的倉庫或履行中心附近。離得很近，可以降低運輸成本和過境時間，所以該命令可以快速到達。因此，當你的目標與直郵的新電子商務客戶，先試試你的鄰居。提供說明如果你相信使用直郵，促進電子商務是一個新奇的主意，你覺得你的潛在客戶會覺得？購物者習慣于接受廣告和優惠券在郵件中。然而，這些廣告和優惠券是通常的商店在拐角處或在當地商場。這些購物者可能不是某些如何與您的電子商務業務交互。幸運的是，一些簡單的指令可以使顧客感到有點更有信心。葡萄酒的線上銷售商維珍葡萄酒和零食包承辦吃草做一份好的工作，包括建立信任指示他們直接的行銷片斷。最近的擦傷直接共用梅勒解釋說，在四個步驟，如何獲得免費小吃取樣器。"參觀我們在 www.graze.com""請輸入您的邀請碼""告訴我們你喜歡的食物""我們將寄給你一個免費的盒子"These instructions were printed on both sides of the printed offer.Virgin Wines’ offer for a discounted case made it clear how shoppers could get the offer. The “SECRETCODE” is a hypothetical stand in for the actual offer code printed on the wine voucher.1.“Go to virginwines.com/SECRETCODE or call 1-866-426-0336 and quote code SECRETCODE”2.“Use this $100 voucher on a 12-bottle case of your choice (reds, whites or the best of both) worth $169.99, yours for JUST $69.99”3.“Get 3 Free bottles of top-estate Malbec (worth $59.97) plus tasting notes on every wine”Including even simple instructions in your direct mail offer may help shoppers feel more comfortable.Create a Great Looking Direct Mail PieceAppearances matter for direct mail marketing. When you create your direct mail piece, take advantage of print’s ability to render beautiful images and rich colors.A Hayneedle direct mail piece, which, like the Wayfair offer mentioned above, went to folks who had just moved into a new home. The offer showed vivid, seasonally appropriate products well suited for a consumer who was likely doing a bit of decorating.If you want to attract new ecommerce customers with direct mail marketing, create a beautiful, eye-catching ad.Measure, Test, Improve, Repeat好的行銷需要正規的制度的性能測量、 試驗、 改進和重複。直郵行銷是沒有什麼不同。電子商務行銷人員可以使用直接郵件和共用的直接郵件有助於吸引新客戶。但它將需要相同的工作，一流的盡職調查，其餘的你行銷的工具箱。

結果 (繁體中文) 2:

目的地點附近的倉庫新客戶的網上商戶不局限於本地市場。這是電子商務的優勢之一。在Temecula，加利福尼亞州的網上零售商。可以很容易地出售給在紐約州波基普西但對於直郵營銷的購物者，它可以使良好的意識，瞄準誰住在你的倉庫或物流中心附近的潛在顧客。近在咫尺，您可以減少運輸成本和運輸時間，所以為了能快速到達。因此，當你瞄準新的電子商務客戶提供直郵，先試試你的鄰居。提供說明如果您認為使用直郵推廣電子商務是一個新的想法，您是如何看待你的潛在客戶會作何感想？購物者都習慣於接受廣告和優惠 ​​券的郵件。但是，這些廣告和優惠券，通常是在拐角處的商店或在當地的商場。這些購物者可能無法確定如何與您的電子商務業務進行交互。幸運的是，一些簡單的指令可以讓消費者感覺更自信一點。在線葡萄酒銷售商維珍葡萄酒和零食包裝傳播者吃草做的，包括他們的直銷片建立信任的指令做好。最近吃草直接共享郵件解釋說，在四個步驟，如何獲得一個免費的小吃採樣器。“請訪問我們的www.graze.com” “ 輸入您的邀請碼” “請告訴我們你喜歡的食物” “我們將寄給你一個免費的盒子” 這些指令被印在印刷報價的兩側。維珍葡萄酒“的打折情況下提供清楚消費者如何能拿到offer。在“SECRETCODE”是為印在酒券的實際報價碼一個假想的立場。1.“去virginwines.com/SECRETCODE或致電1-866-426-0336與報價代碼SECRETCODE” 2.“使用此$ 100個優惠 ​​券在您選擇的12瓶的情況下（紅色，白色或者最好兩者）價值$ 169.99你只是69.99 $“ 3.”獲取頂級地產馬爾貝克的每一個葡萄酒3免費瓶（價值$ 59.97），加上品酒筆記“ 包括直郵的報價甚至簡單的指令可以幫助購物者感覺更舒適。創建一個偉大的直郵出場沒關係直郵營銷。當你創建你的直郵，利用打印的呈現美麗的圖像和豐富的色彩能力。一個Hayneedle直郵件，其中，像上面提到的Wayfair報價，去誰剛剛搬進了新家鄉的父老鄉親。報價顯示生動，季節性合適的產品非常適合消費者誰是有可能做了一些裝飾的。如果你想吸引新的電子商務客戶提供直郵營銷，創造美麗，醒目的廣告，計量，檢驗，改進，重複良好的市場需要測量性能，測試，改進，並重複的常規制度。直郵營銷是沒有什麼不同。電子商務營銷人員可以使用直接郵件和共享的直郵，以幫助吸引新客戶。但是，這將需要相同的工作和努力為您的營銷工具箱的其餘部分。