AD 1967, the first outside the United States ─ McDonald's Canada was established. Success factors "McDonald's", mainly because of: Three "S" and "Q, S, C, V." In management, the "three S doctrine" that is "simplistic (simplification)," "standardization (standardization)", "specialization (specialization)", which is McDonald's business philosophy. In the business philosophy, McDonald's is focusing on Q, S, C, V, that is, quality, service, cleanliness, and inexpensive.
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