創意流程的質變：以往的廣告思維以創意為主，一切的內容都為一個厲害的創意

創意流程的質變：以往的廣告思維以創意為主，一切的內容都為一個厲害的創意服務，但這樣真的可以融入目前的數位時代嗎？我們發現廣告的源頭是達成客戶商業課題，一切的溝通策略皆需要以此做為開端往下延伸，過程中需要經歷研究消費者輪廓、調研、與商品地位等，找到明確的觀點與策略再由創意往下接棒，所有創意皆為達成客戶商業課而服務。為了將創意溝通最大化，我們需要將將創意轉化成在能在網路世界擴散的話題，並且選擇精準的媒體以及準確的TA族群，讓我們要傳達的創意深入消費者心中。

結果 (英文) 1:

Qualitative change in the creative process: the past based advertising creative thinking, all the content is a powerful creative services, but it really can be integrated into the current digital era it?
We found the source of advertising is to achieve our clients' business issues, all communication strategies are needed to extend this as a start down the process to go through consumer research profile, research, and other commodity status, find a clear point of view and then from strategy creative baton down, all ideas are all to reach customers and business class service.
In order to maximize the creative communication, we need to be converted into the topic of creativity in the online world can spread, and select the precise and accurate TA ethnic media, so we want to convey deeply creative minds of consumers.

結果 (英文) 2:

The qualitative change of the creative process: the past advertising thinking is mainly creative, all the content is a strong creative service, but this can really be integrated into the current digital age?
We found that the source of advertising is to achieve customer business issues, all communication strategies need to be used as a starting point to extend, the process needs to go through the study of consumer contours, research, and commodity status, to find a clear perspective and strategy from the idea down, all ideas are to achieve customer business lessons and services.
To maximize creative communication, we need to turn ideas into topics that can spread in the online world, and choose precise media and accurate TA communities, so that we can convey ideas into the minds of consumers.

結果 (英文) 3:

Qualitative change of creative process: in the past, advertising thought was mainly creative, and all the content was a powerful creative service, but could it really be integrated into the current digital era?
We found that the source of advertising is to achieve customer business issues, and all communication strategies need to be extended from this beginning. In the process, we need to go through the research of consumer profile, research, and commodity status, find a clear point of view and strategy, and then go from creativity to next. All creativity serves to achieve customer business courses.
In order to maximize creative communication, we need to transform creativity into a topic that can spread in the Internet world, and select accurate media and accurate TA groups, so that the creativity we want to convey can go deep into the hearts of consumers.