Examples of umbrella branding include several and a concrete example is that of Apple Inc. Under this brand name, customers may find the iPad, iPhone, Apple Watch, Mac Air, Mac Book, etc. Apple was originally known for its Mac computers and hence it becomes the top product of the Apple umbrella. The umbrella, thus, further divides into iPhones, iPads and other products rendering the strategy to be an umbrella strategy. Another good example of an umbrella strategy is that of P&G. under the brand name, there are various product lines which include Tide, Gillette, Head & Shoulders, Crest Toothpaste and Pampers.