This study using qualitative research with objectives are related person with effort to promote batik banyumasan which include: Craftsmen, Trade and Industry Department, and humanists. The data was collected through observation and in depth interviews.The informants were selects with purposive sampling. Data analysis was performed through Strength, Weakness, Opportunity, Threat (SWOT) (Porter, 1995) and interactive analysis (Miles and Haberman, 2007). The location of research in the Balingmascakeb area with consideration is the batik that produced has same batik banyumasan primary design which highlight more themes of nature and the colors are dominated with Black and Brown.