Orientation: The code shall be oriented in the date code area so that the code will read with the pouch copy, if applicable with the exception of Pop Tarts Pastry Swirls, Pop Tarts/Foodservice, Mini Nutri-Grain varieties and Rice Krispies Treats, which will read perpendicular to the copy. If the over-wrap is coded, the code shall be oriented so that the code will read with the over-wrap or carton copy.