Middle managers’ role in ambidextrous leadership is to lead the new business activities by crafting emotionally engaging visions while staying focused on the execution. An important distinction in leadership theory is that between ‘‘managers,’’ who ensure execution, and ‘‘leaders,’’ who provide a shared vision. While the two leadership roles have often been described as distinct and opposed categories, the GE Money Bank case shows that middle managers have to maintain a balance between these roles to successfully establish new businesses within larger organizations.