Enterprise's competitive ability is important for survival, existence and core competitiveness of enterprises is an important support to ensure continued competitiveness of enterprises. Coal exploration project in Ningxia as an example, this paper first analyses the characteristics and structure of core competitiveness of, and then studied the company's competitive environment, enterprises are facing problems and causes, and proposed a number of strategies improve core competitiveness of the company. Studies have shown that: the main component elements of the core competitiveness of geological prospecting units include the power of corporate culture, technological capabilities, andKnowledge management capabilities. Company innovation is not strong, industry structure, exploration market, building of enterprise culture is not strong, and so on. On the improvement of the core competitiveness of the company, to strengthen talents construction, increase investment in science and technology, and constantly improve the level of management, improving the salary management system, implementation of the "going global" strategy and shaping the geological prospecting characteristics of harmonious corporate culture. Only to improve their core competitiveness, advantage in the fierce market competition, while creating good economic benefits for enterprises. Papers on core competitiveness of geological prospecting industry upgrading reference and reference.Keywords: geological exploration, core competitive power and countermeasures to improve
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