Ethnographic research has advantages and disadvantages. The main advantage is its observation of behavior in a real-life setting, the assumption being that human behavior can be fully understood only by knowing the setting in which it occurs. The main limitation is that the findings depend heavily on the particular researcher's observations and interpretations of the data. For example, researchers now suggest that Margaret Mead's interpretations of the data collected on the Samoan culture were completely wrong. Later Freeman (1983) criticized Meade for spending too little time in Samoa, seeing only what she wanted to see, and accepting the responses of a few young girls at face value without corroboration from other sources. However, Shankman (2009) revisited the controversy and found that Meade had been a careful, though not perfect, scholar, redeeming her reputation. Later in this text, we discuss some strategies for enhancing the validity of interpretations made of qualitative data. Other issues that can arise in ethnography are related to confidentiality, anonymity, reciprocity, and ownership of the data.