A major selling point for cloud computing is that it offers significant computing capability that otherwise might not be affordable. For example, a startup might not have the resources to purchase inhouse computers or ensure the necessary security, but the cloud offers a costeffective alternative. Similarly,well-established entities mightsee the cloud as an effective wayto reduce costs and improve ITcapabilities. Although these twoexamples might be at the ex-tremes, they describe the rangeof entities that will be partner-