'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by 'Marketing myopia' is a term coined by Theodore Levitt Theodore Levitt Theodore LevittTheodore Levitt Theodore Levitt Theodore Levitt. A business . A business . A business . A business . A business suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views suffers from marketing myopia when a company views strictly from the strictly from the strictly from the strictly from the strictly from the strictly from the strictly from the strictly from the standpoint of selling a specific product rather than standpoint of selling a specific product rather than standpoint of selling a specific product rather than standpoint of selling a specific product rather than standpoint of selling a specific product rather than standpoint of selling a specific product rather than standpoint of selling a specific product rather than standpoint of selling a specific product rather than standpoint of selling a specific product rather than standpoint of selling a specific product rather than standpoint of selling a specific product rather than standpoint of selling a specific product rather than standpoint of selling a specific product rather than from the standpoint of fulfilling customer needs. from the standpoint of fulfilling customer needs.from the standpoint of fulfilling customer needs. from the standpoint of fulfilling customer needs.from the standpoint of fulfilling customer needs. from the standpoint of fulfilling customer needs. from the standpoint of fulfilling customer needs. from the standpoint of fulfilling customer needs. from the standpoint of fulfilling customer needs. from the standpoint of fulfilling customer needs.