Fragrance is as much a marking tool these days as a logo, a slogan or a jingle. Sony puts its stores with the smell of vanilla and mandarin. At some Doubletree Hotels guests who walk around reception will get a whiff of achocolate chip cookie.And Proctor and Gamble has experimented with ScentAir scents to attract shoppers to displays in stores, says Van Epps.‘What's better than having abrand people want to use because of fragrance?’