The new year is approaching, and it’s time to start thinking about your New Year’s resolutions. You might generally center them around things like working out more often or eating a healthier diet, but maybe you should try setting a few New Year’s resolutions in regards to your content marketing strategy instead. Just make sure that you don’t give up on them before January is over!
To save you some time, I’ve put together a few resolutions that will make 2016 the best year your marketing has ever seen.
I Will Post on My Blog More Frequently
If you’re like many blog owners, you might find yourself slacking off on your blog posts every now and then. Even though it can be challenging to post on your blog even just once a week, you really should post at least that often if you want to keep people engaged and coming back.
Posting less often or skipping a week every now and then might not seem like a big deal, but the truth is that not being reliable about your blog posts can let down your readers and encourage them not to come back. Eventually, they’ll get tired of coming to your blog and not seeing anything new, so they’ll stop checking as frequently. One day, the same readers that you have now might stop checking altogether.
It’s tough to get in the habit of posting more often, but once you get used to it, it’ll be much like getting into the habit of working out — you’ll do it without thinking about it, and you’ll really miss it when you don’t do it.
I Won’t Wait Until the Last Minute to Come Up With Blog Post Ideas
You’re not the only one who has waited until the last minute to come up with a blog post idea. Although some last-minute content ideas can be brilliant, this often isn’t the case. If you come up with something on the fly and write it in a hurry, chances are good that it won’t be as well thought out or as engaging. Since blogs are a balance of quality and quantity, you can’t slack on the quality of your writing. Try keeping a running list of potential blog post ideas at all times so that you’ll have a good pool to draw from, or come up with a content creation calendar so that you’ll know well in advance what you’ll be writing about.