When the rain comes and you have only 1 umbrella with you and you are 3 people than you try to use that umbrella so as to accommodate all three people so that nobody gets wet in rain. In case of marketing, there is a similar strategy where a single brand name become umbrella and products become people and company uses the single brand name for the sale of 2 or more products and this strategy of using the single brand name for the sale of 2 or more related products is called umbrella branding. In order to understand more about umbrella branding, one should read the advantages and disadvantages of umbrella branding –