Pre-eliminary research on batik SMEs in Thamrin City, Jakarta, indicates that they have already used trademarks as a name for their stores, and sometimes also as label attached to the products. The SMEs in Thamrin City come from various areas of batik trading centers in Java, namely Yogyakarta, Pekalongan, and Solo. Therefore, the data obtained through such pre-eliminary activities can provide initial background for trademark utilizations in those three areas. As aforementioned, the SMEs already have their own trademarks, yet only few of them who have formally registered the trademarks to DGIPR Indonesia. Similar condition is also found in Yogyakarta city and Giriloyo, Bantul, especially the SMEs who only have micro or small business scales.