Visual aesthetics generally refers to the attractiveness of something or how pleasing its appearance is (Moshagen and Thielsch, 2010, Tractinsky, 2013). As such, a mobile app can be considered to demonstrate good visual aesthetics if its users perceive it to be attractive or if it has a good and pleasing appearance. Perceptions of the visual aesthetics of a given user interface often differ across users given the subjective nature of beauty (Eytam et al., 2017, Moshagen and Thielsch, 2010). However, given the importance of “unity in diversity” as a fundamental rule in interface design (Choi & Lee, 2012), it remains important to ensure that the visual appeal of an interface is positive to the majority of potential users. Prior evidence indicates that visual aesthetics play an important role in shaping user perceptions about a system’s ease of use as users generally perceive attractive designs to be more easy to use (Lavie & Tractinsky, 2004). Moreover, visual aesthetics enhance users’ performance on a given system (Sonderegger & Sauer, 2010), thus increasing the overall user satisfaction with the system (Cyr et al., 2008, Moshagen and Thielsch, 2010).