This study utilizes an ordinary least squares (OLS) regression model to analyze the relationship between stakeholder engagement via social media and symphonies’ organizational attributes. The dependent variable (DV), total engagement as identified in Simply Measured reports, is an ggregate of stakeholder likes, shares, and comments per post on symphonies’ Facebook pages over a two-week period. The DV is abnormally distributed and right-skewed; thus, in order to meet the OLS normality assumption, the natural log of the DV has been utilized in the model.