In the case of Massively Multiplayer OnlineRole Playing Games (“MMORPG”), the types of players vary, and,by classifying players’ behaviors, it is possible for developers to implement changes which satisfy players in targeted mannerswhich may impact their level of interest and amount of time spent in the game environment. This study suggests that it is possible to identify and classify players via gameplay analysis by using consolidated theories such as Bartle's archetypes or Marczewski’s types of players, which group players with the k-means algorithm.Below, is presented a dedicated section describing the Game Analytics processes and a session with the results obtained from the analysis of a specific guild from World of Warcraft