2. THEORETICAL BASIS
According to Gerbner, the basic difference between human beings and other living creatures is that people live in the world created by the stories told by people themselves. For instance, all the living organisms exchange energy with their environments. Even some living creatures exchange information and change their behaviors as a result of learning. However, only human beings communicate under the control of complicated symbols and live in a world that has been created and experienced by means of some forms and styles of storytelling (Gerbner, 1990). People have been acquiring what they know or think neither through personal nor direct experience. On the contrary, they gain what they know from the stories they tell or hear (Gerbner and Gross, 1976: 173; Gerbner et al., 1982: 102; Morgan and Signorielli, 1990: 13; Gerbner et al., 1994: 18; Signorielli and Morgan, 1996: 112 and 114; Morgan and Shanahan, 1997: 5). According to Gerbner (1998:135), today television is performing the storytelling function. In the past, the stories of a culture used to be told face to face by teachers, parents, members of a community or religious functionary, but today television is telling these stories. Prior to television, the “tendencies” used to be determined learning the values at home and school. Besides, they could reach the media selectively. Today, however, there has been an effect of watching television beginning from early childhood and it makes cultivation continuous. Now television tells maximum people maximum stories at maximum time. According to Gerbner and his colleagues, the television has been planting the relative, fixed, and common images taking place in the stories it tells into people’s minds (Gerbnerand Gross, 1976; Gerbner et al., 1986).
2.理论依据According to Gerbner, the basic difference between human beings and other living creatures is that people live in the world created by the stories told by people themselves. For instance, all the living organisms exchange energy with their environments. Even some living creatures exchange information and change their behaviors as a result of learning. However, only human beings communicate under the control of complicated symbols and live in a world that has been created and experienced by means of some forms and styles of storytelling (Gerbner, 1990). People have been acquiring what they know or think neither through personal nor direct experience. On the contrary, they gain what they know from the stories they tell or hear (Gerbner and Gross, 1976: 173; Gerbner et al., 1982: 102; Morgan and Signorielli, 1990: 13; Gerbner et al., 1994: 18; Signorielli and Morgan, 1996: 112 and 114; Morgan and Shanahan, 1997: 5). According to Gerbner (1998:135), today television is performing the storytelling function. In the past, the stories of a culture used to be told face to face by teachers, parents, members of a community or religious functionary, but today television is telling these stories. Prior to television, the “tendencies” used to be determined learning the values at home and school. Besides, they could reach the media selectively. Today, however, there has been an effect of watching television beginning from early childhood and it makes cultivation continuous. Now television tells maximum people maximum stories at maximum time. According to Gerbner and his colleagues, the television has been planting the relative, fixed, and common images taking place in the stories it tells into people’s minds (Gerbnerand Gross, 1976; Gerbner et al., 1986).
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