This study argues that customers firstly deal with the business and evaluate the business based on those experiences. If the experiences meet their expectations then they become satisfied and will later on trust the business. Therefore this study considers satisfaction as the predictor of trust.
This argument was supported by Dabholkar and Sheng (2012) who tested the effect of satisfaction on trust with the context of online business transactions.The implication is that due to satisfying experiences with the business, customers begin to have trusting beliefs about the service provider (Dabholkar & Sheng, 2012).