employed 3 items to reflect the cost-benefit trade off thatcustomers recognized, including “fair gift prices,” “good value,” and “economical gifts.” Tosee whether the traditional items were suitable to indicate the perceived experiential value, wealso adapted the three items in questionnaires. Finally, this study used another four itemsincluding the extent of willingness to dine again, to stay longer, to recommend, and to keepconsuming in the future, according to the operational definitions of Donovan and Rossiter(1982) and Sweeney and Wyber (2002).