This study also has significant implications for website designers in that it can guide them in designing helpfulness voting mechanisms that may garner more helpfulness votes. Reviews with more helpfulness votes provide users more information about other people's opinions about the helpfulness of reviews. Our findings indicate that some design features encourage voting while others curtail viewers' voting intention. For example, semantic character-istics have the most impact on the number of helpfulness votes that reviews received. Websites could provide incentives to encourage reviewers to write more meaningful comments. In addition, websites could provide more ranking options (e.g. based on the extremeness of opinion) to rank the reviews instead of ranking the most recent reviews first.