EXECUTIVE SUMMARY
The results of TSIA’s first industry Customer Success Baseline Survey reveal that customer success is still being defined throughout the technology industry. While it is not yet a mature organization in the majority of companies that have customer success teams—with the average age of these teams being 26 months—this concept has become an essential part of the daily operations of technology product and service providers industry-wide. Technology companies continue, however, to struggle with the concept of customer success and the implementation of teams that can utilize data, tools, and people to build highly functioning customer success teams. These same companies continue to face an immense amount of pressure to keep customers engaged enough to renew their contracts, expand the revenue stream, and add value to their customers’ organizations—and customers today are expecting to receive even more value for the money they spend. Customer success is about customers continuously receiving the amount of value they expect to receive by investing in your product or service. It is more than a one-time fix and should be an ongoing conversation with your customers to determine their goals and to make sure your solutions help them achieve their ROI.