One necessary requirement to achieve such collectivity is of course, they have to produce goods or services which have similar characteristics with each other 27. The research findings in batik centers of the three areas indicate quite similar condition. The batik craftswomen/craftsmen communities in the three areas have already gathered under an organization or cooperative of batik SMEs. In Giriloyo, at the lower level, the craftswomen / craftsmen have gathered in a kinship, so that there can be found several kinships in the area. Those kinships then gather under a cooperative which manages other batik communities in wider areas around Bantul aside from Giriloyo. In Kauman, Pekalongan, the community has also gathered under the village’s society organization. The same also in Laweyan, where the SMEs gather in a organization forum for development of Laweyan as a batik village. Aside from using their own (if any) individual (registered or non-registered) trademarks or trade names, they can also use a collective trademark as a community of batik producers with certain characters or qualities organized under their own cooperative/organization/forum. As an organization or kinship, they can develop the necessary infrastructure of products’ branding and marketing as well as maintaining the quality standards. For instance, a kindship in Giriloyo may develop a collective trademark for their traditional batik tulis products which use nature-based coloring materials. The character can either include the nuance of colors, or a distinguishable shape in the products’ motifs. Another example, Laweyan batik community can also construct their own standards on batik products’ characters and quality which can distinguish them from other batik products of other areas. To attach the collective mark into their products, aside from mark labels, they can also create a specific batik shape or motif as the logo which then be stamped or painted (using the canting and hotwax) in all of their products. Through these methods of utilizing the collective trademark, the consumers then can get information and recognize the batik products which come from SMEs in certain areas, with its own character and quality. 28