Take another example: In every culture, one’s hairstyle sends a clear message. In the Huli culture of Papua New Guinea, men grow their hair long as a symbol of health and strength. Teenage boys in this culture learn from a young age to style and decorate their hair—a behavior more commonly associated with the opposite gender in many cultures. It is also the men in this culture who are the objects of beauty. For certain festivals and celebrations, men dress up and paint their faces. The more colorful a man is, the more masculine4—and attractive—he is considered.