Identification with the Peer Group. Identification with the peer group refers to the conception of the self, in terms of "the defining features of a self-inclusive social category that renders self stereotypically interchangeable with other ingroup members". Identification with thegroup is a key determinant of virtual community participation, such that when identification with a group has been established, the person develops we-intentions and wants to maintain a positive, self-defining relationship with the group, places greater value on relationships with the community, and is willing to engage in community activities. Moreover, the tie between an individual and peers precedes and contributes to his or her identification with the peer group . Therefore, a harmonious relationship with peers should lead consumers to seek out and interact with other similar members