3.(System) Adaptability: the system is able to adapt the way it operates depending on changes in the operation environment.4.(Customer) Modifiability: customers are able to modify order details before and after order release.The aim of this definition is to place the notion of ”intelligent logistics” in terms of the properties of the resulting logistics operation rather than the underlying IT technologies.Also, referring to Figure 1, we noted earlier that logistics operation can be usefully decomposed into [1]:• Inventory/Warehouse management: goods storage, order picking, order assembly and packaging.• Transportations/Goods movement : goods collection, transporting, good receipt.• Order Management: order receipt, order assignment, order scheduling, order execution, order tracking.Hence for each of these three operational areas, an “intelligent systems” approach would involve the introduction of properties of self-awareness, adaptability, modifiability through enhanced information management and/or automated decision support.3.2. A Customer-Oriented Intelligent Logistics ModelThe model we develop here is simply to provide a connection between customer orienta- tion and intelligent logistics. In Section 2 we introduced the work of Jeong and Hong [4] in which they define three key factors in customer orientation: a) closeness, b) flexibility and,c) accessibility. Combining these three factors with the three domains of logistics operations discussed in Section 3.1, Figure 3 suggests a simple conceptual model for ensuring the cus- tomer oriented needs are effectively included within a providers intelligent logistics system. The model suggests that customer-orientation must be all pervasive throughout the logistics operation not just at the key customer interfaces points: order placement and goods receipts. In the next section we will analyse what it means to achieve this conceptual model in greater detail, examining what is required to provide pervasive customer orientation throughout each of the logistics provision operations.