First of all, in the first part I will analysis this company’s framework and external environment by PEST and SWOT. At the same time, I will advice the senior managers of the firm to carry out an effective SWOT analysis. And the next part, the importance of organizational culture to Alphabet Games and give an example. And then I can identify and assess the theoretical model of this company. In addition, I give another organizational culture and comparing with the current one. And the relationship between organizational culture and organizational behavior I will state, and four business strategies in relation to the appropriate business environment.
The third part is the main differences and working relationship between business strategy and strategic choice within Alphabet Games and the company must consider forces for change when managing its business strategy. Meanwhile, there are four potential benefits that AG could enjoy as a result of an effective business strategy I will explain with the case. Finally, the role of management within Alphabet Games during a change in strategy and the possible impact of 2 competing influences upon any change management programme, which I will use the example to explain. The next, I can use a recognized model to analyze changes that have, or could occur. The last content that I suggest how the management of AG may minimize and overcome resistance to any changes they could implement with reference to an established conceptual framework.